Marketing

Description

The Marketing Program at Dover Area High School teaches students advertising, marketing, promotion, public relations and sales management skills. The program links to our SkillsUSA chapter by sourcing through us to help us fundraise. A majority of merchandise in our school store is printed/produced by our SkillsUSA chapter.

The Marketing Program is a two year program that shows students how to handle real world situations, teaches students how to efficiently run and operate businesses, and gives them the confidence to be leaders and entrepreneurs. Students get to learn product development, marketing, promotion, advertising, pricing, public relations, and sales management. The program allows the student to take the NOCTI exam and operate the school store (The Red Zone). If students decide to pursue the Marketing Program these are the following classes they can choose to take: Business & Marketing Essentials, Sports & Entertainment Marketing, School Store, Management & Leadership, Advance Microsoft Office, Entrepreneurship, and Social Media in Business & Society (College in the HS).